The New Zealand Rural Sports Awards celebrate the people who embody the passion, dedication, and spirit of rural sport. Since the inaugural awards in 2017, the event has recognised the athletes, officials, volunteers, and communities whose achievements have often gone unnoticed, shining a spotlight on the people who help shape New Zealand’s rich rural sporting landscape.
The Awards celebrate a diverse range of rural sports, from woodchopping and timbersports to shearing, tree climbing, and many more. Nominations are submitted by each rural sporting organisation, ensuring those with a deep understanding of their sport can recognise the individuals who have made an outstanding contribution. Winners are honoured across a range of award categories, each celebrating excellence, commitment, and service within rural sport.
The awards evening is also an opportunity to give back. Funds raised throughout the event support the New Zealand Rural Games Trust Scholarship, helping young people pursue opportunities in rural sport and food and fibre-related study. In 2026 we also raised funds for Lean on a Gate, a charity established to maintain and build connections within the rural community as part of advocacy work for mental health and wellness. A highlight of the evening is the charity auction, featuring generously donated items and experiences. Previous auction items have included Olympic cycling race suits, All Blacks shorts, and a signed New Zealand BMX jersey donated by Olympian Sarah Walker.
Following the New Zealand Rural Sports Awards, attention turns to the New Zealand Rural Games. Combining elite competition with fun, interactive “give it a go” events, the Games celebrate New Zealand’s unique rural sporting traditions while bringing communities together to connect, compete, and inspire the next generation.
Rural sports are traditional competitive events and physical games that grew out of farm life and country traditions. They turn everyday rural work skills into fast-paced tests of strength, skill, and speed.
Here are some examples of rural sports in New Zealand
















Beyond the New Zealand Rural Sports Awards, the New Zealand Rural Games Trust hosts a range of events throughout the year that bring rural communities together. Whether competing at the New Zealand Rural Games or enjoying a friendly round at the Rural Golf event, these occasions celebrate the people, connections, and spirit that make rural New Zealand unique. Alongside inspiring the next generation and strengthening community ties, the events also raise valuable funds to support scholarships and rural wellbeing initiatives.
Follow the links below to find out more about these events.
Founder
Steve Hollander is the founder of the NZ Rural Games Trust and a key figure in promoting New Zealand’s rural sports and community. In 2013, his pioneering vision led to the creation of the Trust, which successfully launched flagship events including the NZ Rural Games, the Rural Sports Awards, Agri Futures, and Clash of The Colleges.
His entrepreneurial drive extends beyond events. He is also involved with Future Post, an innovative company that recycles plastic waste into durable fence posts. A Christchurch-born sports enthusiast with a degree in Physical Education from the University of Otago, Steve has played multiple sports at a premier club level and still enjoys cricket and a hit of golf on a Wednesday afternoon. His favourite rural sport is wood chopping.
After extensive international travel, he returned to New Zealand, where his experience in the travel industry evolved into a specialisation in event travel management for major sporting events. Along with his wife Karen, he is passionate about harness racing and has been breeding, owning and amateur driving horses for many years out of their lifestyle property north of Auckland.